29 Jul 2012

‘Can I talk to one of your former patients?’- Why testimonials...

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Occassionally a patient is wavering on proceeding with surgery and wants to speak with a former patient to help them decide. This is not a problem for us, but we must point out how unproductive this maneuver is in determining the quality of a practice, or what to expect in the post-operative period. Fact: We are most likely to put you in touch with a very happy patient, so you are unlikely to learn anything about the average experience of our patients. Fact: This patient can speak knowledgably about her personal experience, but not about our last 20 patients who had that procedure. If anything, her testimony may be unintentionally…

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